Popeyes

Marination

Station

Popeye's Chicken tasked incite with designing a social activation, highlighting their 12 hour marination process in just 1.2 minutes. To show this, we created a giant piece of fried chicken entitled:  "The Marinating Machine.” Once inside, visitors took a psychedelic video journey through worlds of chicken and spice while seated in a vibrating chair. Each participant posed for a photo before entering which later appeared in the animated video, surprising viewers with a unique experience. Afterwards, attendees were prompted to email themselves a video featuring their animated face and encouraged to share via social outlets with the hashtag: #LetThatMarinate.

Toyota

Camry

Toyota tasked us with coming up with a social and interactive activation focused around the all-new (and at the time, very top secret) 2018 Toyota Camry at the Detroit North American International Auto Show. Because there were only 3 production cars in existence at the time, public access to the interior would be limited and this pushed us to design our experience around the completely redesigned and feature rich interior. Our goal was to let every auto show attendee explore the Camry’s interior even though they would not have physical access to it on the show floor.

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In Comicon, we recreated a real life 2000 ft version of the Yahoo Movieland game. There, attendees could experience a life-size interactive game board with movie-related content (trivia, quizzes, etc.) customized to some of the summer’s biggest movies, including ParaNorman, Total Recall and The Expendables 2. Highlights from the experience included: an actual movie props, augmented reality photo booths, special visits from actors throughout the week including Christopher Mintz-Plasse (ParaNorman, How to Train Your Dragon, Superbad), and chances to win exclusive on-site prizes, including movie tickets.

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©2019 by Gary Chan, LLC.